Sample SWOT Analysis

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Sample SWOT Analysis

 

 

INTERNAL ENVIRONMENT

STRENGTHS

WEAKNESSES

  • Strong existing relationships with government and stakeholders
  • Experience at grassroots level
  • Good project management skills
  • Strong knowledge of target group
  • Small close team based on shared values

 

  • Little human resources knowledge
  • Gaps in internal policy
  • Underqualified staff
  • Lack of clear organizational structure
  • No parking for clients

 

EXTERNAL ENVIRONMENT

OPPORTUNITIES

THREATS

 

  • Support from other sector organisations
  • High client demand in the community
  • Australian of the year is promoting our issue
  • Lots of information on best practices
  • Access to knowledge of the many similar programs

 

  • Other similar programs exist
  • Downturn in economy could mean less or no funding
  • Change in government could influence funding.
  • May not be a priority to the community and funders long term
  • Possible lack of access to target group